It's risky business when CMOs tackle tech alone
There's a reason why marketers keep IT in the dark about marketing tech purchases. The geeks will put the tech vendor through an obscene, jargon-filled laundry list of requirements and testing that...
View ArticleCIOs will kill off chief digital officers in 2015, Forrester predicts
CIOs will build their reputations as a digital innovation leader in 2015 and make chief digital officers unnecessary – or be replaced by a CIO who is up to the challenge.
View ArticleSoftware to lead growth in 2015 global tech market: Forrester
Software will take the lion's share of the global tech market this year as Forrester predicts overall growth of more than five per cent in 2015.
View ArticleWhy social listening platforms are failing
With startups pouring into the emerging marketing technology market, the simple fact is that not everyone -- not every category -- is going to be a winner. Now Forrester has come up with a startling...
View ArticleWhy bimodal IT kills your culture and adds complexity
Bimodal IT is gaining acceptance at some multi-billion-dollar corporations but Forrester Research says it’s the wrong approach at a time when customer preferences for digital technologies are forcing...
View ArticleWhat are the technologies that will shape 2017?
The evolution of cloud computing, IoT, AI, and augmented reality are some of the technologies that will pave the way and shape 2017.
View ArticleWhy a state of limited competition could occur through cloud consolidation
A handful of vendors are expected to share most of the revenues in the cloud market, with a state of limited competition forecast to occur.
View ArticleEDGE 2017 - What the customer wants
Starting with the customer is crucial when creating a viable channel strategy - EDGE Research outlines end-user priorities across A/NZ.
View ArticleWhat will the channel look like in 2018?
Following a year of sizeable change across the channel, the next 12 months look set for further disruption for partners, vendors and distributors.
View ArticleWhy vendors must improve channel marketing
The third stage in sales and marketing transformation will be anchored around effective partner management and through-channel marketing automation.
View ArticleServices and IP drive growth in Google Cloud deal value
Google Cloud partners that offer professional and managed services have seen average cloud migration deal sizes rise by up to six times, new analysis has found.
View ArticleCovid-19 stress tests cloud services
With the Covid-19 virus putting millions of more people into the “working from home” category, cloud service providers are being put to the test.
View ArticleForrester: Get ready for IoT networking chaos
The varying network needs of IoT devices may force enterprises to master many connectivity technologies.
View ArticleSpotlight on home office connectivity intensifies
Work from home users to get more sophisticated network hardware and software as enterprises consider options such as SD-WAN and SASE.
View Article6 risk factors customers assess when hiring an MSSP
With enterprise adoption of managed security services gradually maturing, the rewards and risks of using such services have become a lot clearer.
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